社交媒体是一种方便, 具有吸引力和影响力的沟通工具, 内布拉斯加大学科尔尼分校鼓励学生, 教职员工要接受它. In order to protect the 体育菠菜大平台 brand and avoid situations that result in damage to the reputation of the university - in addition to legal (including HIPPA, FERPA and NCAA compliance) and ethical issues - social media accounts must be authorized by 体育菠菜大平台 通信 and Community Relations.
意图
本社交媒体指南旨在帮助体育菠菜大平台学生, faculty and staff who manage or contribute to official 体育菠菜大平台 social media channels. This applies to accounts created by 体育菠菜大平台 employees for official university organizations, 大学, 学术部门和办公室, 项目, 等. 它不适用于私人/个人社交媒体账户. 学生 representing 体育菠菜大平台 on university-affiliated channels are expected to follow these guidelines, 在体育菠菜大平台教师或工作人员的指导下.
创建账户 & 登记
All official social media accounts at 体育菠菜大平台 must be approved and logged with 体育菠菜大平台 通信 and the digital communication & 参与协调.
所有帐户都将有两名体育菠菜大平台员工作为管理员. 体育菠菜大平台's digital communication coordinator must also be added as a page administrator. 最大的菠菜的平台助理可以担任行政人员.
帐户将以@unk注册.Edu邮箱地址.
If an employee who is administrator leaves 体育菠菜大平台 or no longer wishes to be an account administrator, it is the department's responsibility to remove that person as administrator and designate another employee to that role.
Accounts inactive for more than 60 days are subject to deactivation or deletion by the 体育菠菜大平台 social media team.
Register for the account on the appropriate social network and start posting content.
目标,策略,需要考虑的事情
谁是你的听众??
你打算创造什么样的内容?
Can administrators commit one hour per day creating content and managing the account?
社交媒体最佳实践
在建立社交媒体形象之前,建议你制定一个计划. 至少, 它应该概述你打算在这个空间里创造什么——提供信息, 发展和加强人际关系, 分享内容的乐趣或通知? Objectives should be long-term and focus on outcomes and the quality of the engagement rather than the numbers. You will need to have a plan for monitoring the conversations on your social sites, 回答问题和反馈. 你还需要一个内容开发计划(你要发布的内容), 频率, 如何推广你在其他网站的存在, 等.联系阿曼达·安德森308.865.8131寻求社交媒体策划方面的帮助.
Use the official name of your program, unit, affiliate or department that matches your 体育菠菜大平台 web page. 你的项目被列为“体育菠菜大平台 通信”,确保你的社交媒体账号/网站是“体育菠菜大平台 通信”,而不是“体育菠菜大平台通信”或“Loper通信”.与人们已经认识的程序名称保持一致. 也, be consistent with your name across channels (if applicable) so it is easier for users to find you. 比如推特上的@体育菠菜大平台earney http://www.facebook.com/体育菠菜大平台earney.
社交媒体上任何与商标图片相关的内容(路易), 体育菠菜大平台铭牌图标, Lopers) that implies communication on behalf of 体育菠菜大平台 must be authorized by 体育菠菜大平台 通信 and Community Relations. The use of university marks, such as logos and graphics, must comply with university policy. For information about colors, typeface, size and other details, please contact Amy Jacobson, at 308.865.8130 or jacobsonae@4499ku.com.
在很多情况下, 必须事先获得许可(“放行”)才能发布, 分享或分发可识别的个人图像. 使用内容总是最好的, 比如照片或视频, obtained by university representatives specifically for the purpose of posting or distribution.
In a crisis or highly charged situation, social media is used as a vital communication channel. 在紧急情况下, @体育菠菜大平台earney用于通过Twitter和Facebook发送紧急消息. Social media administrators should share/retweet only what is posted by @体育菠菜大平台earney on 体育菠菜大平台's main channels. 这确保了准确性, a consistent message and the latest information in keeping with 体育菠菜大平台's emergency management plan.
体育菠菜大平台必须遵守有关学生隐私的法律法规, including Family 教育al Rights and Privacy Act (FERPA) and NCAA regulations. 根据这些规定, students' educational information and health privacy are to be protected at all times.
Do not post confidential or proprietary information about 体育菠菜大平台 students, staff, faculty or alumni. You may not publish grades, coursework or other information about students without their permission. 遵守所有适用的大学隐私和保密政策, 除了电脑使用指南和教员行为准则, 及行政备忘录16. Employees who share confidential information do so at the risk of disciplinary action or termination.
广告 on behalf of external vendors is prohibited on 体育菠菜大平台 social media channels. Refer to the university guidelines and rules on using university computers and information systems.
The National Collegiate Athletic Association mandates guidelines for social media communication. 下面的信息是由体育菠菜大平台田径和NCAA提供.
本校
The NCAA has strict rules regarding recruitment of prospective student-athletes. 宣传一个未来的学生运动员是非常有限的. This includes interaction with prospective student-athletes on social media such as Facebook, Twitter和Instagram.
Here is a list of what a university can and cannot do on social media regarding a prospective student-athlete. 如果你对允许的社交媒体活动有疑问, 联系瑞秋页在遵守在308 体育菠菜大平台体育办公室.865.8863 or pagerm@4499ku.com.
您可以:
"Follow" or "be friends" with a prospective student-athlete on Twitter, Facebook, Instagram, 等.
你不能:
在帖子中提到一个未来的学生运动员.
向未来的学生运动员发推特.
在未来学生运动员的Facebook留言板上留言.
“喜欢”、“分享”、“喜欢”或“转发”未来学生运动员的帖子.
直接给未来的学生运动员发邮件.
你不能评论一个未来的学生运动员承诺体育菠菜大平台.
Publicize a prospective student-athlete's visit to campus or 体育菠菜大平台 体育运动 facilities.
Publicize a prospective student-athlete's intention to accept a scholarship offer from 体育菠菜大平台.
The above provisions remain in effect until the prospective student-athlete has signed a National Letter of 意图 or AFA agreement, and 体育菠菜大平台 体育运动 has released information about the student-athlete committing to 体育菠菜大平台. 本质上, 如果你正在与, 或者谈论, 社交媒体上的准学生运动员, you are probably committing a violation and putting the eligibility of the prospective student-athlete at risk.
目前本校
An institution can publicize current student-athletes and their achievements more than a prospective student-athlete. Limitations listed above in the prospective student-athlete section to do apply to current student athletes.
You can mention a current student-athlete in a Tweet or post to his/her Facebook wall. You can "like," "share," "favorite" or retweet a current student-athlete's post.